Onboarding sequences that feel like spam because they're not based on actual user behavior
Retention campaigns triggered by time instead of meaningful user actions or engagement drops
Email marketing that's disconnected from product usage and customer success initiatives
Churn prevention that happens too late because you can't see leading indicators across systems
Build lifecycle campaigns triggered by real user behavior, not arbitrary time intervals
Connect email marketing to product usage patterns for relevant, timely communication
Create onboarding sequences that adapt based on feature adoption and engagement levels
Identify retention risks early by combining product usage, support interactions, and engagement data
Optimize the entire customer journey from trial to advocacy with connected data
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