GTM Metric
Track the time it takes for new customers to realize meaningful value from your product. Faster time-to-value improves retention and reduces early churn risk.
Essential insights for optimizing your go-to-market strategy
Faster time-to-value correlates directly with higher retention rates
Automated onboarding can reduce TTV by 40-50%
Track key milestones to identify where customers get stuck in adoption
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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