Optimizing individual funnel stages without seeing the full customer journey impact
A/B testing changes that improve one metric but hurt others (and you only find out weeks later)
Growth experiments that live in silos instead of connecting to overall business performance
Scaling what works across different customer segments without understanding why it works
See the complete funnel from first touch to expansion revenue in a single view
Run growth experiments with full visibility into cross-functional impact on business metrics
Identify growth levers that work across different customer segments and scale them systematically
Connect acquisition experiments to long-term retention and expansion outcomes
Build growth playbooks based on data patterns instead of one-off successes
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