GTM Metric
Understand exactly how much you spend to acquire each new customer across all channels and campaigns. Make data-driven decisions about marketing spend allocation and channel optimization.
Essential insights for optimizing your go-to-market strategy
Organic channels typically have 3-5x lower CAC than paid channels
CAC should be recovered within 12 months for healthy unit economics
Track CAC trends by cohort to identify seasonal patterns
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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