Track how much you spend to acquire each new customer across all channels and campaigns.
Measure the total revenue potential of each customer relationship over time.
Optimize how effectively your website turns visitors into qualified leads.
Track marketing qualified lead generation efficiency from your lead pool.
Optimize the handoff quality from marketing qualified to sales qualified leads.
Measure sales qualification effectiveness in creating real opportunities.
Maximize sales closing effectiveness from qualified opportunities.
Calculate the investment required to generate high-quality sales opportunities.
Identify your most effective marketing channels and optimize resource allocation.
Measure marketing's pipeline contribution and demonstrate ROI.
Track direct sales prospecting impact and balance sourcing strategies.
Measure partner channel contribution to your sales pipeline.
