GTM Metric
Track how many sales qualified leads become genuine sales opportunities. Optimize discovery calls, qualification processes, and needs assessment to improve opportunity creation.
Essential insights for optimizing your go-to-market strategy
Inbound SQLs typically convert 20% better than outbound
Proper discovery frameworks can improve conversion rates by 25%
Referral SQLs have the highest opportunity conversion rates
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.