Proving marketing's pipeline contribution when attribution is broken across 12 different tools
Campaign performance reviews that focus on vanity metrics instead of revenue impact
Budget allocation decisions based on last-click attribution that completely misses the buyer journey
Sales team claiming 'marketing leads don't convert' without any shared visibility into lead quality
Connect marketing touch points to closed revenue with multi-touch attribution that actually works
Show campaign influence on pipeline creation, not just form fills and MQLs
Build shared dashboards where sales and marketing teams see the same lead qualification data
Track the full buyer journey from first touch to closed-won across all your marketing channels
Optimize budget allocation based on true revenue contribution, not vanity metrics
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