GTM Metric
Track the cost to generate sales-qualified leads that meet your target criteria. Identify the most efficient channels and optimize your marketing spend for quality lead generation.
Essential insights for optimizing your go-to-market strategy
Content marketing typically generates qualified leads at 3-5x lower cost
Track lead quality scores to ensure cost efficiency doesn't sacrifice quality
Optimize targeting and messaging to improve cost per qualified lead
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
.svg)
