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GTM Metric

Measure partner channel contribution

Track pipeline generated through partner channels, referrals, and channel partnerships. Optimize partner programs and relationships to maximize indirect revenue growth.

Partner Sourced Pipeline % Dashboard

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Partner Sourced
12%
+20%
Pipeline Value
$580K
+28.9%
Channel Partners
8%
+33.3%
Referral Partners
4%
0%
Trend Analysis
Current
Connected to HubSpot, Salesforce
Updated 2m ago

Why Partner Sourced Pipeline % Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Partner-sourced deals often have higher win rates and deal sizes

Key Insight #2

Channel partners typically drive larger pipeline volumes than referrals

Key Insight #3

Strong partner programs can reduce customer acquisition costs by 40%

How to Calculate

Formula

Partner Sourced Pipeline Value ÷ Total Pipeline Value × 100

Benchmarks

Industry Average:5-15%
Good Performance:15-25%
Excellent Performance:> 25%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

Ready to Track Partner Sourced Pipeline %?

Connect your data sources, automate partner sourced pipeline % calculations, and get real-time insights to optimize your sales performance.

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