GTM Metric
Track pipeline generated through partner channels, referrals, and channel partnerships. Optimize partner programs and relationships to maximize indirect revenue growth.
Essential insights for optimizing your go-to-market strategy
Partner-sourced deals often have higher win rates and deal sizes
Channel partners typically drive larger pipeline volumes than referrals
Strong partner programs can reduce customer acquisition costs by 40%
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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