AirbookLogo
Integrations
Pricing
AirbookLogo

GTM Metric

Track account-based marketing effectiveness

Monitor engagement levels of target accounts in your ABM program. Measure account penetration, engagement scores, and progression through the buying journey.

Engaged Accounts (ABM) Dashboard

Live Preview
Engaged Accounts
185
+23.3%
Engagement Rate
68%
+13.3%
High Engagement
42
+20%
Avg Engagement Score
7.2/10
+10.8%
Trend Analysis
Current
Connected to HubSpot
Updated 2m ago

Why Engaged Accounts (ABM) Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

High engagement accounts are 3x more likely to convert to opportunities

Key Insight #2

Track engagement across multiple stakeholders within target accounts

Key Insight #3

Use engagement data to prioritize sales outreach and resource allocation

How to Calculate

Formula

Accounts with Qualifying Engagement Activities ÷ Total Target Accounts × 100

Benchmarks

Industry Average:40-60%
Good Performance:60-80%
Excellent Performance:> 80%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

Ready to Track Engaged Accounts (ABM)?

Connect your data sources, automate engaged accounts (abm) calculations, and get real-time insights to optimize your business growth.

MAKE YOUR MOVE
© Airbook 2025 / The full stack data workspace that powers growth.