GTM Metric
Monitor engagement levels of target accounts in your ABM program. Measure account penetration, engagement scores, and progression through the buying journey.
Essential insights for optimizing your go-to-market strategy
High engagement accounts are 3x more likely to convert to opportunities
Track engagement across multiple stakeholders within target accounts
Use engagement data to prioritize sales outreach and resource allocation
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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