GTM Metric
Track how quickly your sales team generates revenue by measuring deal volume, win rate, deal size, and sales cycle length. Optimize each factor to accelerate revenue growth.
Essential insights for optimizing your go-to-market strategy
Focus on optimizing all four velocity factors for maximum impact
Shorter sales cycles often have the biggest impact on velocity
Track velocity by segment to identify optimization opportunities
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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