GTM Metric
Track the percentage of marketing qualified leads that become sales opportunities. Improve lead qualification and sales follow-up to maximize conversion rates.
Essential insights for optimizing your go-to-market strategy
Partner leads typically convert 2x better than other sources
Quick follow-up within 24 hours improves conversion by 40%
Lead scoring helps prioritize high-intent prospects for better conversion
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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