AirbookLogo
Integrations
Pricing
AirbookLogo

GTM Metric

Optimize marketing to sales handoff

Track the percentage of marketing qualified leads that become sales opportunities. Improve lead qualification and sales follow-up to maximize conversion rates.

Lead to Opportunity Conversion Dashboard

Live Preview
Overall Conversion
24%
+20%
Inbound Leads
32%
+28%
Outbound Leads
18%
+20%
Partner Leads
45%
+28.6%
Trend Analysis
Current
Connected to HubSpot, Salesforce
Updated 2m ago

Why Lead to Opportunity Conversion Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Partner leads typically convert 2x better than other sources

Key Insight #2

Quick follow-up within 24 hours improves conversion by 40%

Key Insight #3

Lead scoring helps prioritize high-intent prospects for better conversion

How to Calculate

Formula

Sales Opportunities Created ÷ Marketing Qualified Leads × 100

Benchmarks

Industry Average:15-25%
Good Performance:25-35%
Excellent Performance:> 35%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

Ready to Track Lead to Opportunity Conversion?

Connect your data sources, automate lead to opportunity conversion calculations, and get real-time insights to optimize your marketing efficiency.

MAKE YOUR MOVE
© Airbook 2025 / The full stack data workspace that powers growth.