GTM Metric
Track the relationship between support interactions and customer churn rates. Effective support significantly reduces churn while poor support accelerates it.
Essential insights for optimizing your go-to-market strategy
Quality support can reduce churn by 60% even for high-volume accounts
First response time under 2 hours improves retention by 35%
Self-service options reduce support volume while maintaining satisfaction
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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