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GTM Metric

Drive product value and stickiness

Track the percentage of users who adopt and regularly use new product features. High feature adoption drives product stickiness and reduces churn risk.

Feature Adoption Rate Dashboard

Live Preview
Overall Adoption
42%
+20%
Core Features
78%
+11.4%
Advanced Features
24%
+20%
New Features
18%
+20%
Trend Analysis
Current
Connected to Amplitude
Updated 2m ago

Why Feature Adoption Rate Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Core features should have 70%+ adoption rates for product stickiness

Key Insight #2

In-app guidance can improve new feature adoption by 40-60%

Key Insight #3

Track adoption by user segment to identify training opportunities

How to Calculate

Formula

Active Feature Users ÷ Total Users × 100

Benchmarks

Industry Average:20-40%
Good Performance:40-60%
Excellent Performance:> 60%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

Ready to Track Feature Adoption Rate?

Connect your data sources, automate feature adoption rate calculations, and get real-time insights to optimize your business growth.

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