GTM Metric
Track the percentage of users who adopt and regularly use new product features. High feature adoption drives product stickiness and reduces churn risk.
Essential insights for optimizing your go-to-market strategy
Core features should have 70%+ adoption rates for product stickiness
In-app guidance can improve new feature adoption by 40-60%
Track adoption by user segment to identify training opportunities
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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