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Ideas, insights, guides, and more from the Airbook team.

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InterviewMarkOps : The Modern Marketing Catalyst

Hoshang Mehta03/09/2025

In this deep dive, Avinash from Chargebee shares expert insights on optimizing costs, ensuring predictability, aligning marketing and sales goals, hiring the right talent, overcoming operational challenges, and managing technical debt. Discover how a data-driven, revenue-focused approach to MarketingOps can enhance collaboration, improve decision-making, and scale business success in 2025 and beyond.

Customer Zero : How we use us

ProductCustomer Zero : How we use usAt Airbook, we believe in “eating our own dog food.” Our journey started with the challenges we faced as data leaders in SaaS startups—juggling multiple data sources, struggling with outdated dashboards, and dealing with manual inefficiencies. Airbook was built to solve these problems by enabling seamless data integration, collaborative insights, and real-time decision-making. As our own Customer Zero, we use Airbook daily to track marketing performance, optimize funnel conversions, and refine product activation. This firsthand experience allows us to continuously improve, ensuring our product meets real-world needs. Learn how we cultivate a product-first culture, integrate feedback loops, and foster cross-functional engagement to drive innovation and growth.

Hoshang Mehta 03/07/2025

Founders' Guide To Full Funnel Reporting

ProductFounders' Guide To Full Funnel ReportingTrack Your Entire Funnel – From First Visit to Signed Deal. Understand your full funnel performance with a structured approach to tracking traffic, leads, pipeline, and revenue. Identify bottlenecks, optimize conversions, and boost sales efficiency with data-driven insights

Hoshang Mehta 03/07/2025

Data behind keeping customers happy

ProductData behind keeping customers happyLosing customers feels like a bad breakup—it often could’ve been avoided. At Airbook, we take a proactive approach to retention by deeply analyzing customer interactions, unresolved tickets, revenue impact, and product usage. This guide walks through our structured customer support prioritization framework, helping Customer Success Managers (CSMs) efficiently allocate resources, mitigate churn risks, and enhance user experience. Retention isn’t just a support function—it’s a company-wide effort, and this template ensures you stay ahead of potential churn.

Hoshang Mehta 03/07/2025

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