GTM Metric
Track the average time it takes to close a deal from first contact to signed contract. Optimize your sales process to reduce cycle time and improve cash flow.
Essential insights for optimizing your go-to-market strategy
Enterprise deals typically take 2-3x longer than SMB deals
Streamlined processes and better qualification can reduce cycle time by 20-30%
Track by deal size and segment to identify optimization opportunities
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
.svg)
