GTM Metric
Track leads who have experienced meaningful value from your product through usage. PQLs typically convert at much higher rates than traditional marketing qualified leads.
Essential insights for optimizing your go-to-market strategy
PQLs convert 3-5x better than traditional MQLs
Focus on driving users to key value moments that indicate purchase intent
Track feature usage patterns to identify the strongest PQL indicators
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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