PQL to Customer Rate | GTM Metrics

GTM Metric

Convert product usage into revenue

Track how effectively product qualified leads convert to paying customers. Optimize product onboarding, value demonstration, and sales engagement for PQLs.

PQL to Customer Rate Dashboard

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Overall Conversion

35%

+16.7%

High-Value PQLs

52%

+15.6%

Time to Convert

12 days

-33.3%

Conversion Value

$8,500

+13.3%

Trend Analysis

Current

Connected to Amplitude, Stripe

Updated 2m ago

Why PQL to Customer Rate Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

PQLs typically convert 5-10x better than traditional leads

Key Insight #2

High product engagement correlates strongly with conversion rates

Key Insight #3

Fast sales follow-up is critical for PQL conversion success

How to Calculate

Formula

PQLs that Became Customers ÷ Total PQLs × 100

Benchmarks

Industry Average:20-35%

Good Performance:35-50%

Excellent Performance:> 50%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.