GTM Metric
Track the percentage of revenue retained from existing customers including expansions and contractions. NRR above 100% indicates growing revenue from your existing customer base.
Essential insights for optimizing your go-to-market strategy
NRR above 110% indicates strong product-market fit and expansion potential
Focus on upselling and cross-selling to existing satisfied customers
Monitor expansion rates by customer segment to identify growth opportunities
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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