Monthly Recurring Revenue Growth | GTM Metrics

GTM Metric

Track sustainable revenue growth momentum

Monitor the month-over-month growth rate of your subscription revenue. Understand the drivers of MRR growth including new customers, expansions, and churn to build predictable revenue.

Monthly Recurring Revenue Growth Dashboard

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MRR Growth Rate

12.8%

+28%

New MRR

$42,500

+21.4%

Expansion MRR

$18,200

+21.3%

Churned MRR

$8,900

-25.8%

Trend Analysis

Current

Connected to Stripe

Updated 2m ago

Why Monthly Recurring Revenue Growth Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Healthy SaaS companies maintain 10-20% monthly MRR growth

Key Insight #2

Expansion MRR should represent 20-30% of total MRR growth

Key Insight #3

Monitor MRR composition to ensure sustainable growth patterns

How to Calculate

Formula

(Current Month MRR - Previous Month MRR) ÷ Previous Month MRR × 100

Benchmarks

Industry Average:5-10%

Good Performance:10-20%

Excellent Performance:> 20%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.