Monthly Active Users per Account | GTM Metrics

GTM Metric

Track account penetration and growth

Monitor the number of active users within each account. Growing MAU per account indicates successful expansion and platform adoption.

Monthly Active Users per Account Dashboard

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Avg MAU per Account

8.5

+41.7%

Enterprise Avg

+22.2%

SMB Avg

3.2

+6.7%

Growth Rate

+15%

+50%

Trend Analysis

Current

Connected to Amplitude

Updated 2m ago

Why Monthly Active Users per Account Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Growing MAU per account typically indicates successful expansion potential

Key Insight #2

Enterprise accounts should target 15-25 active users for maximum stickiness

Key Insight #3

Accounts with declining MAU are 3x more likely to churn

How to Calculate

Formula

Total Monthly Active Users ÷ Number of Accounts

Benchmarks

Industry Average:5-10 users

Good Performance:10-20 users

Excellent Performance:> 20 users

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.