Features Used Before Expansion | GTM Metrics

GTM Metric

Identify expansion trigger features

Track which product features are most commonly adopted before customers expand their plans. Use this data to guide feature development and expansion strategies.

Features Used Before Expansion Dashboard

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Key Trigger Features

+60%

Avg Features Before Expansion

+50%

Feature Correlation Score

0.78

+20%

Prediction Accuracy

85%

+13.3%

Trend Analysis

Current

Connected to Amplitude

Updated 2m ago

Why Features Used Before Expansion Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Advanced features typically show strongest correlation with expansion intent

Key Insight #2

Feature adoption sequences can predict expansion timing with 80%+ accuracy

Key Insight #3

Guided feature introduction increases expansion rates by 35%

How to Calculate

Formula

Feature Usage Frequency in 30 Days Before Plan Expansion

Benchmarks

Industry Average:5-8 features

Good Performance:8-12 features

Excellent Performance:> 12 features

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.