GTM Metric
Track additional revenue generated from existing customers through upsells and cross-sells. Expansion revenue is typically more profitable than new customer acquisition.
Essential insights for optimizing your go-to-market strategy
Expansion revenue typically has 80%+ gross margins vs 20-30% for new customers
Success-driven customers are 3x more likely to expand their usage
Track expansion opportunities by customer health score and usage patterns
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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