GTM Metric
Track a composite metric indicating the likelihood of customer retention and expansion. Proactive monitoring helps identify at-risk accounts and expansion opportunities.
Essential insights for optimizing your go-to-market strategy
Healthy customers are 5x more likely to expand and 10x less likely to churn
Proactive outreach to at-risk accounts can prevent 60-70% of churn
Monitor health score trends to identify systemic product or service issues
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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