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GTM Metric

Prevent revenue at risk from underutilization

Identify high-value accounts with declining login activity. These accounts represent significant churn risk and require immediate intervention.

Accounts with Low Logins but High Plan Value Dashboard

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At-Risk Accounts
18
-28%
Avg Plan Value
$15,600
+30%
Avg Logins/Month
2.1
-73.8%
Revenue at Risk
$280K
-30%
Trend Analysis
Current
Connected to HubSpot, Salesforce
Updated 2m ago

Why Accounts with Low Logins but High Plan Value Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Low engagement in high-value accounts indicates immediate churn risk

Key Insight #2

Quick intervention within 30 days can save 80% of at-risk accounts

Key Insight #3

Personalized re-engagement campaigns improve login rates by 200%

How to Calculate

Formula

High-Value Accounts (<25% of Expected Login Frequency)

Benchmarks

Industry Average:3-5% of revenue
Good Performance:1-3%
Excellent Performance:< 1%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

Ready to Track Accounts with Low Logins but High Plan Value?

Connect your data sources, automate accounts with low logins but high plan value calculations, and get real-time insights to optimize your business growth.

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