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GTM Analytics Guides

Step-by-step guides to measure and optimize your go-to-market funnel

Foundation
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The Funnel OS

Complete framework for reporting on your funnel from Seed to Series C and beyond. Build scalable revenue operations infrastructure.

Revenue Operations
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Full-Funnel Dashboard (GA4, HubSpot, Salesforce)

Build comprehensive dashboards connecting GA4, HubSpot, and Salesforce data. Complete guide with SQL examples, data mapping, and role-specific views.

Marketing Analytics
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Customer Acquisition Cost (CAC) Calculation

Calculate customer acquisition cost across all channels with SQL examples, attribution models, and actionable insights for optimizing marketing efficiency.

Sales Operations
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Lead Conversion Tracking

Track lead conversion rates from Google Ads to HubSpot deals without engineering help. Complete with SQL examples and step-by-step setup.

Product-Led Growth
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Trial-to-Paid Conversion for PLG SaaS

Measure trial-to-paid conversion rates in product-led growth SaaS with cohort analysis, activation metrics, and conversion optimization insights.

Customer Success
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Account Health Scoring

Join product usage and CRM data to predict churn, identify expansion opportunities, and improve customer success operations.

Customer Success
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Identify Churn Risks Using Zendesk and Product Events

Predict customer churn by combining Zendesk support data with product usage events. Complete guide with SQL queries, predictive models, and early warning dashboards.

Product-Led Growth

PLG Funnel Metrics

How to measure Product-Led Growth funnel metrics end-to-end. From signup to revenue with activation, retention, and expansion tracking.

Product-Led Growth

Hybrid PLG + Sales Funnel

Measuring hybrid PLG + sales-led funnels for SaaS companies. Bridge product usage with sales pipeline for optimal growth.

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