User retention is a critical metric for any business, particularly in the digital space. Airbook's User Retention Analysis Template provides a comprehensive framework for analyzing user retention using product usage data. This involves understanding user churn, identifying retention rates, and exploring factors that impact user retention. The importance of this analysis is evident in its potential to improve user engagement and develop strategies for enhancing long-term user loyalty. By understanding why users are leaving and what factors contribute to user retention, businesses can implement strategies to improve user experience, increase user engagement, and ultimately, enhance user loyalty. This not only leads to increased customer satisfaction but also contributes to sustainable business growth.