GTM Metric
Compare success rates between sales-led and customer success-led renewal processes. Identify the best approach for different account segments.
Essential insights for optimizing your go-to-market strategy
CS-led renewals typically have higher success rates for smaller accounts
Sales-led renewals often result in larger deal sizes and expansions
Hybrid approach maximizes both renewal rate and expansion revenue
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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