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GTM Metric

Predict renewals through satisfaction

Analyze the correlation between Customer Satisfaction Scores and renewal rates. High CSAT scores are leading indicators of successful renewals.

CSAT vs Renewal Rate Dashboard

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High CSAT Renewal Rate
95%
+5.6%
Medium CSAT Renewal Rate
78%
+4%
Low CSAT Renewal Rate
45%
-10%
CSAT-Renewal Correlation
0.82
+9.3%
Trend Analysis
Current
Connected to Zendesk, Salesforce
Updated 2m ago

Why CSAT vs Renewal Rate Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

CSAT scores above 4.5 correlate with 90%+ renewal rates

Key Insight #2

Improving CSAT from medium to high increases renewal probability by 20%

Key Insight #3

Low CSAT accounts require immediate intervention to prevent churn

How to Calculate

Formula

Renewal Rate by CSAT Score Ranges

Benchmarks

Industry Average:High CSAT: 85-90%
Good Performance:High CSAT: 90-95%
Excellent Performance:High CSAT: >95%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.

Effortless, direct connections

Access clean, actionable data from business tools, databases, and data warehouses—anytime, anywhere

Ready to Track CSAT vs Renewal Rate?

Connect your data sources, automate csat vs renewal rate calculations, and get real-time insights to optimize your business growth.

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