Adoption Drop After Contract Renewal | GTM Metrics

GTM Metric

Monitor post-renewal engagement health

Track changes in product adoption following contract renewals. Adoption drops may indicate buyer's remorse or changing business needs.

Adoption Drop After Contract Renewal Dashboard

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Post-Renewal Drop Rate

12%

-40%

Avg Adoption Decrease

-46.7%

Recovery Rate

75%

+25%

Time to Recovery

28 days

-37.8%

Trend Analysis

Current

Connected to Amplitude, Stripe

Updated 2m ago

Why Adoption Drop After Contract Renewal Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

Post-renewal adoption drops are normal but should recover within 60 days

Key Insight #2

Proactive onboarding during renewal reduces adoption drops by 50%

Key Insight #3

Persistent drops after 90 days indicate high churn risk

How to Calculate

Formula

% Decrease in Usage Metrics 30 Days Post-Renewal

Benchmarks

Industry Average:10-20% drop

Good Performance:5-10% drop

Excellent Performance:< 5% drop

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.