Accounts with High Usage, No Expansion | GTM Metrics

GTM Metric

Identify high-value expansion opportunities

Track accounts showing high product usage patterns but haven't expanded their plans. These accounts represent prime upselling opportunities with demonstrated value realization.

Accounts with High Usage, No Expansion Dashboard

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High Usage Accounts

+28.6%

Avg Usage Score

8.5/10

+13.3%

Expansion Potential

$280K

+40%

Avg Time at Current Plan

18 months

+50%

Trend Analysis

Current

Connected to PostgreSQL, Snowflake...

Updated 2m ago

Why Accounts with High Usage, No Expansion Matters

Essential insights for optimizing your go-to-market strategy

Key Insight #1

High usage without expansion often indicates pricing sensitivity or lack of awareness

Key Insight #2

These accounts are 3-5x more likely to accept expansion offers than average

Key Insight #3

Proactive outreach to high-usage accounts improves expansion rates by 40-60%

How to Calculate

Formula

High Usage Accounts (>80% feature utilization) with No Plan Changes in 6+ Months

Benchmarks

Industry Average:15-25% of accounts

Good Performance:25-35%

Excellent Performance:> 35%

Trend Analysis

Implementation Guide

How to track this metric effectively with Airbook's integrated platform

1. Connect Your Data

Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.

2. Build Your Analysis

Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.

3. Track & Act

Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.