GTM Metric
Track accounts that have reached key product milestones indicating readiness for sales outreach. Time sales touches with product engagement signals.
Essential insights for optimizing your go-to-market strategy
Product milestone-triggered outreach converts 3x better than cold outreach
Multi-milestone accounts have 60% higher expansion potential
Timing sales touches within 48 hours of milestones improves success by 40%
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
.svg)
