GTM Metric
Composite score measuring account readiness for expansion based on usage, satisfaction, and engagement metrics. Focus expansion efforts on highest-potential accounts.
Essential insights for optimizing your go-to-market strategy
High-scoring accounts convert to expansion 10x more than low-scoring
Focus on accounts scoring 7+ for maximum ROI on expansion efforts
Score accuracy improves with more data points and regular calibration
How to track this metric effectively with Airbook's integrated platform
Connect your CRM, marketing tools, and analytics platforms with Airbook's 150+ connectors. Data syncs automatically and gets transformed into analysis-ready tables.
Use our collaborative workspace to calculate this metric with SQL or no-code tools. Create segments, time periods, and cohort analyses across all your data sources.
Build auto-refreshing dashboards, set up threshold alerts, and track trends over time. Share insights across teams and trigger actions based on your metrics.
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